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Jon White - Executive Coaching

What is Executive Coaching?

“Executive Coaching is about improving leadership and management performance; it is about using the inherent wisdom and knowledge the coachee has, to find their own solutions.

It is about helping people discover, from their background, from their experience, from their own knowledge, their own way forward.” AoEC Website. 

It is important to understand that as your coach Jon will not offer advice, guidance or tell you “you are right”, “you are wrong” or “good idea”. Some people find this frustrating to begin with. It is you who has the answers and resources you need. In coaching Jon will simply help you utilise those resources and find those answers by allowing you to talk through your challenges. He will ask the challenging questions that friends, family and colleagues will not ask but in the safety of a non-judgemental and confidential environment. 

What Qualifications does Jon hold? 

Jon holds the AoEC Executive Coaching Certificate. (12 Hours International Coaching Federation recognised training)

Jon holds the AoEC Practioner Diploma in Executive Coaching. (60 Hours International Coaching Federation recognised training) 

Jon holds a CRB certificate.

Jon is Supervised by an qualified Supervisor, Mentored by an Ashridge Trained Consultant/Coach and has PI/PL insurance up to £5,000,000 for Executive Coaching. 

What does a course consist of? 

A course will normally consist of 6 sessions each being 90 minutes with 4-8 weeks between each session. This is flexible and will be tailored for the clients needs. Coaching can be provided in person, via video conferencing or over the phone. 

What is Jon’s model? 

Jon’s model is based on the “GROW” model. It is a simple process that allows the sessions and course to remain structured in order to meet the client’s needs. The process is as follows: 

1. Contract. Jon will reassure that you will be working with total confidentiality unless a criminal or safety issue arises. Jon will explain that no notes will be taken in session but he may make a couple afterwards just to consult prior to the next session. He will ask about previous coaching experiences, good and bad, recognising the way Jon coaches. He will check in with the last session and progress. 

2. Challenge. Jon loves challenges, he thinks life would be boring without them. His assumption is that you are going to come to him with challenges. Jon prefers the word “challenge” to “issue” or “problem”, he feels like it has connotations of something that can be overcome and finds the other words depressing. However he will not label your challenge, he will let you label it how you feel. 

3.  The Art of the Possible. When setting your goals Jon feels it would be beneficial for you to really explore what it is you want to achieve in order to ensure you head in the right direction. He hopes to encourage you to explore ideal results and then find a creative way to get them rather than settling for sub-optimal solutions because you have constrained yourself by perceived obstacles. There is plenty of opportunity here for you to be experimental, even playful.

4.  Situation - Freedoms and Constraints. Once the goal is set, Jon will encourage you to do a deep situational analysis, exploring what freedoms you have and testing the constraints you think you are faced with. He plans to challenge here in order to confirm your understanding. Albert Einstein — 'If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.'

5.  Courses of Action. Once the situation is fully appreciated, Jon finds that solutions are normally quite obvious. Often the biggest barrier at this stage is courage. He will try to instil courage in you in order that you can devise several plausible courses of action.

6.  Check in with WHY. “WHY” is our motivation. If courses of action do not resonate with why you are doing what you are doing, then you are unlikely to succeed.

7.  Check points. Jon will encourage you to map out your plan and highlight key check points that will allow you to monitor your own progress. This will also help keep the global process flowing as the you will be more able to coherently understand where you are, from session to session.

8.  Evaluation. You will discuss how you and the other possible stakeholders are going to evaluate your progress, making sure that the plan fits with the all stakeholder evaluation criteria.

This process will be followed in each session but will also be loosely followed as a framework for the whole course. 

What if Executive coaching feels like the wrong intervention? 

If at any stage either you or Jon feels like coaching may not be the most suitable intervention he will or you should raise this. It might be that what you require is mentoring or counselling. If you wish, Jon can help source a suitable third party. 

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